Keiffe & Sons Update

Ford replied to the nice little e-mail I sent them comparing the Keiffe & Sons advertisement to racism.

Thank you for contacting the Ford Motor Company Customer Relationship Center regarding the Kieffe and Sons Ford’s advertisement.

Ford Motor Company is concerned with the satisfaction of all Ford and Lincoln-Mercury owners and potential customers. We regret the circumstances that have prompted you to contact us.

This specific issue has been addressed by Ford Motor Company personnel with appropriate representatives at Kieffe and Sons Ford in Mojave, California. Our investigation has determined that the advertising was placed in error. Corrective actions have been taken to prevent this from happening again.

Thank you for taking the time to bring this to our attention.

If you have any other inquiries, please feel free to contact us and we will be happy to address them for you.

Well, I do have a further inquiry that I won’t bother making directly to them. How can you place an advertisement like that “in error”? And what kind of “corrective actions” are they taking to prevent this from happening again? Fine, don’t be specific. I think these customer service representatives could make great politicians.

6 responses to this post.

  1. I guess it’s hard for an enterprise like Ford to keep track of every single advertisement. I bet the origianl statement was home-made advertising that did not come from Ford (well, duh). I can’t imagine Ford execs or HR were very happy when they discovered the advertisement.

    I don’t mean to defend Ford here, but how hard must it be to identify one quack dealership doing something like this?

  2. Hurray for a little bit of sanity. At least they’re acknowledging that it’s wrong instead of agreeing with them (I wouldn’t put it past them). Companies aren’t going to be straight forward – “in error” basically translates to “we messed it up, we’re sorry,” in plain English. It’s just business politics.

  3. It’s a form letter. They received so many complaints that they constructed a nice, pleasant, generic response that they can automatically send out to anyone who complains. You can bet that all of the sales people on the site have memorised it too.

  4. Well of course I doubt that Ford actually approved it, but I question what they mean by the advertisement being placed “in error”.

  5. I don’t know about the US but in the UK a private individual the spouted this kind of garbage would be liable for some form of police caution, i mean i agree with freedom of speech, but that does not mean freedom to insult and abuse people in public and then just make a poor attempt at an apology. Anyway nice to see they stepped back but realy there vetting system should have never allowed it out in the first place. On the subject of adverts, what is the feeling about dunken donuts pulling an ad because some wingnut thinks it supports terrorism?

  6. Posted by Blaise Pascal on May 30, 2008 at 2:51 pm

    What they mean by “in error” is that the owners of the dealership in question claim they didn’t review and authorize the ad before it was run. The owner claims that while he himself is Christian, he isn’t a particularly religious one and wouldn’t have approved the ad if it had been presented to him. The ad is pulled, and the owner is a bit embarrassed by the whole thing.

    Or at least that’s the official story.

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